SC Johnson Extends Ingredient Info Program to Europe

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By: TOM BRANNA

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SC Johnson has expanded its global ingredient transparency program and industry-leading website, www.whatsinsidescjohnson.com, across Europe, offering consumers a comprehensive list of product ingredients for such iconic brands as Glade, Mr. Muscle, Raid, Pledge, Duck and Autan. The move makes SC Johnson the first major consumer packaged goods company to list specific fragrance ingredients for products sold in Europe, and marks an important step in the company’s long-term efforts to transform in...

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